The purpose of this campaign was to introduce the new ZYN flavour range and generate awareness through engaging social media content. The launch took place on Instagram, using short, attention-grabbing videos designed to quickly capture interest, highlight the new flavours, and encourage audience engagement.
Client :
ZYN
Category :
Motion Graphics / Social Media / Ai
Final Result
Overview
The purpose of this brief is to inform the audience about the launch of the new Iqos Iluma devices, highlighting their unique benefits and advanced technology. The devices will be released at the upcoming product launch event, followed by ongoing content updates for several weeks afterward.
Client :
IQOS
Category :
Motion Graphics / Social Media
01. Target Audience
Adult smokers looking for alternatives to traditional tobacco products, as well as current users of Iqos products.