Multimedia Designer with over 8 years of experience in user interface design, digital branding, and creative direction across the fashion, beauty, e-commerce, and FMCG sectors. Proven track record of driving audience engagement, product visibility, and digital performance through high-impact visual strategies.
Successfully led campaign execution for top brands including Woolworths, Philip Morris, and Avon. Spearheaded the UI/UX design for award-winning platforms such as Shop and Ship/Macnificent, named Takealot’s E-Commerce Store of the Year 2024. Achieved a 40% increase in Instagram followers for Woolworths by developing strategic content rooted in storytelling and audience insight. Championed the integration of diverse representation in digital campaigns, contributing to inclusive brand narratives and meaningful customer engagement. Recognized for blending creative innovation with business acumen to deliver design solutions that are not only visually compelling but also commercially impactful.
Skilled at generating creative ideas and solutions through research and brainstorming. Experienced in organizing and managing design projects, including overseeing timelines and collaborating effectively with clients and team members.
Proficient in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing graphics. Knowledgeable in the principles of interface design to develop intuitive and user-friendly designs for websites and applications. Capable of creating designs that function seamlessly across various devices and screen sizes. Experienced in using Adobe After Effects for animations and interactive elements.
Open to critiques and able to iterate on designs based on constructive feedback.
January 2024 – Current
• Provided art direction and conceptualisation of social media
content, resulting in a 40% increase in Instagram followers.
• Created the look and feel for emailers.
• Directed, shot, and edited beauty user-generated content.
•Contributed to marketing diversity community initiatives,
including conceptualisation of campaigns and design of emailers
and social media content.
• Led cross-functional teams to ensure cohesive branding and
messaging across all platforms, fostering collaboration and
innovation within the creative process.
August 2023 – January 2024
• Created art direction and conceptualisation of social media
content.
• Handled the UI/UX design for Shop and Ship/Magnificent online
store, winning e-commerce store of the year 2024 Takealot.
• Maintained online store updates.
• Created successful digital marketing plans for campaigns.
• Ensured brand consistency and quality assurance of work.
• Provided leadership and guidance to the design team, fostering
a collaborative and innovative environment.
November 2021 – July 2023
• Provided art direction for new product launches.
• Created marketing plans for campaigns.
• Designed social media content for the best-performing organic
engagement Facebook page.
• Created HTML5 banners.
• Provided UI design for the scanpack journey for IQOS DUO.
April 2021 – October 2021
• Conceptualised and designed all social media content.
• Conceptualised and designed website assets.
• Designed monthly product booklets.
January 2020 – March 2021
• Conceptualised and designed social media content for Avon SA
and Justine SA.
• Worked on UX/UI design for various webpages such as Avon
fragrance page, FitX product information page, Avon fragrance
website, Justine A-firm website, and Avon herstory page.
• Designed the Avon fragrance finder interface, resulting in
increased 10% online fragrance sales.
April 2018 – December 2019
• Designed the best-performing Facebook post for Toyota SA.
•Conceptualised and designed content calendars for Toyota SA
and Evox SA.
• Conceptualised and designed Cell C Summer24 campaign
artwork.
• Designed website content for South Africa Tourism, Toyota, Cellc,
and Steers.
• Part of a two-person team that conceptualised and designed
social media, emailer, ad hoc, and website content for CellC
March 2017 – March 2018
• Designed and developed websites for Prokon, Coetzer Coetzer
Steyn Taljaard Attorneys, and Skip Brothers.
• Designed flyers and other printed materials for various projects.
• Created corporate identities for Imed Pac, Knight Frank, and NG
Tygerpoort.
Expertise in guiding visual and conceptual aspects of projects.