01 - About Me

Dynamic Design Professional with Proven Success

Multimedia Designer with over 8 years of experience in user interface design, digital branding, and creative direction across the fashion, beauty, e-commerce, and FMCG sectors. Proven track record of driving audience engagement, product visibility, and digital performance through high-impact visual strategies.

Successfully led campaign execution for top brands including Woolworths, Philip Morris, and Avon. Spearheaded the UI/UX design for award-winning platforms such as Shop and Ship/Macnificent, named Takealot’s E-Commerce Store of the Year 2024. Achieved a 40% increase in Instagram followers for Woolworths by developing strategic content rooted in storytelling and audience insight. Championed the integration of diverse representation in digital campaigns, contributing to inclusive brand narratives and meaningful customer engagement. Recognized for blending creative innovation with business acumen to deliver design solutions that are not only visually compelling but also commercially impactful.

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Years Of Experinces

02 - skills

Acquired skills for achieving success

Design Thinking

Skilled at generating creative ideas and solutions through research and brainstorming. Experienced in organizing and managing design projects, including overseeing timelines and collaborating effectively with clients and team members.

Adobe Software

Proficient in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing graphics. Knowledgeable in the principles of interface design to develop intuitive and user-friendly designs for websites and applications. Capable of creating designs that function seamlessly across various devices and screen sizes. Experienced in using Adobe After Effects for animations and interactive elements.

Feedback Reception

Open to critiques and able to iterate on designs based on constructive feedback.

03 - Experience

January 2024 – Current

• Provided art direction and conceptualisation of social media

content, resulting in a 40% increase in Instagram followers.

• Created the look and feel for emailers.

• Directed, shot, and edited beauty user-generated content.

•Contributed to marketing diversity community initiatives,

including conceptualisation of campaigns and design of emailers

and social media content.

• Led cross-functional teams to ensure cohesive branding and

messaging across all platforms, fostering collaboration and

innovation within the creative process.

04 - Our BEST SKILLS

Expertise in guiding visual and conceptual aspects of projects.

Creative Development
90%
Video Editing
75%
Emailer design
95%
User Generated content
87%
Motion Graphic
80%
Web Design
98%

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